Brand Audit

Discover how AI perceives your brand

Test your brand across 6 AI platforms. Identify knowledge gaps, fix misperceptions, and ensure AI recommends you accurately.

6 AI platforms tested Knowledge gap detection Auto-generated tasks

Accuracy 82% Completeness 68% Sentiment 91% Citations 55% Consistency 76%

AI visibility audit showing how your brand shows up in AI search across ChatGPT, Perplexity, Google AI Mode (AI Overviews), Claude, Gemini, and Grok. Find knowledge gaps and fix how AI describes your brand.

What's Included

What we analyze about your brand

AI Perception

AI Perception Analysis

See exactly how AI systems describe and understand your brand across platforms.

• ChatGPT Positive: "Rank Prompt tracks how brands appear in AI search results across ChatGPT, Perplexity, and Gemini"
• Perplexity Neutral: "An AI visibility platform. I'm not sure about their pricing or specific features"
• Gemini Positive: "Rank Prompt helps businesses monitor and improve their presence in AI-generated responses"

Brand Intelligence

Your brand at a glance

Comprehensive scoring across all AI platforms and perception dimensions.

• Brand Score 82%
• Platforms 6
• Tasks Generated 12
• Improvement +15%

Knowledge Gaps

Gap Identification

Discover what AI doesn't know about your brand.

• Pricing details High
• Customer success stories Medium
• Integration partners Low

Over Time

Progress Tracking

Track how your brand perception improves after optimization.

• Accuracy 82%
• Completeness 68%
• Sentiment 91%

Before & After

See the impact of optimization

How brand perception changes after implementing audit recommendations:

Before Optimization

• ChatGPT 45%

• Perplexity 35%

• Claude 52%

• Gemini 28%

• Missing brand facts No founding year, industry, or product details in AI knowledge

• Wrong classification AI categorizes brand as “marketing agency” instead of SaaS platform

• 0 citations from own domain AI never references your website when recommending solutions

After Optimization

• ChatGPT 92%

• Perplexity 89%

• Claude 95%

• Gemini 88%

• Complete brand knowledge Founded 2024, AI SEO platform, Miami FL, 6 AI platforms tracked

• Correct categorization AI identifies brand as “AI visibility monitoring SaaS platform”

• 47 citations from own domain AI now references your blog, docs, and product pages as sources

FAQ

What is a Brand Audit?

A Brand Audit analyzes how 6 different AI models perceive and describe your brand. We test ChatGPT, Perplexity, Gemini, GPT-5.6, Claude, and Gemini 3.7 Flash to see what they know (and don't know) about your company. This comprehensive analysis reveals knowledge gaps, inaccuracies, and opportunities to improve your AI visibility.

How does AI learn about my brand?

AI systems learn from web content, news articles, reviews, social media, and other public sources they can access and cite. A Brand Audit helps you understand what information AI has access to, identify knowledge gaps, and discover which sources they trust most. This insight guides your content and citation-building strategy.

Can I test different markets?

Yes! Run audits for different regions to see how AI perception varies by location and language. This is especially useful for global brands or businesses expanding into new markets. Regional audits help you understand local competitive landscapes and cultural nuances in how AI systems describe your brand.

What are Brand Facts?

Brand Facts are the key pieces of information about your company that you configure: brand name, industry, value proposition, key differentiators, products/services, target audience, and more. Configuring these helps us measure AI accuracy. We compare what AI systems say about you against your actual Brand Facts to identify misunderstandings or gaps.

How do I fix knowledge gaps?

We provide specific, actionable recommendations for each gap identified in your audit. This includes content to create (blog posts, case studies, FAQs), citations to build (authoritative sites to target for backlinks), and technical optimizations to make (schema markup, structured data). Tasks are automatically generated from audit results and prioritized by impact.

How often should I run audits?

We recommend running a Brand Audit quarterly to track changes in AI perception over time, or after major company changes like product launches, rebranding, funding rounds, or entering new markets. Regular audits help you measure the impact of your optimization efforts and catch new issues early.

How accurate is the AI perception analysis?

Our Brand Audit queries 6 different AI models with multiple prompts about your brand and industry. We analyze their responses for factual accuracy, completeness, sentiment, and competitive positioning. The analysis is based on actual AI outputs, not estimates, giving you a true picture of how AI systems currently perceive and recommend your brand.

Can I share audit results?

Yes. Every Brand Audit can be shared via a public link with a read-only view, so stakeholders or clients see the findings without a Rank Prompt account. On Agency plans, the shared view carries your white-label branding.

What happens with the recommendations?

Audit recommendations are filed automatically as prioritized tasks on your board, categorized (content, technical, outreach, knowledge, reputation) with impact and effort estimates. You can also ask Agent Mode to walk through an audit and act on specific findings.